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Molson Coors Light Beer New Year Campaign
To kick off the New Year, this campaign for Molson Ultra, Miller Lite, and Amstel Ultra brought together three standout light beer brands under a single cohesive narrative. Designed for the U.S. and Canadian markets, the campaign met the challenge of highlighting the shared promise of great taste without sacrificing calories, with tasting notes as the centerpiece of its appeal. By uniting these brands, the initiative crafted a compelling story of balance and flavor, resonating with consumers seeking refreshment and mindfulness in the New Year.
Creative Direction
Natalie Seyfarth
Bianca Bertolini
Art Direction + Design
Allyssa Ellis
Bethany Holdcroft
Copy
Bryce Wergin