Multidisciplinary Art Director
+ Graphic Designer
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Blue Moon Non-Alcoholic Campaign Launch
The debut campaign for Blue Moon Non-Alcoholic reimagines the iconic brand’s essence in a fresh and inclusive way, celebrating the joy of great beer without compromise. The launch featured striking key visuals, bold art direction, and immersive retail displays, crafting a cohesive experience that resonates with a diverse audience. This initiative highlights Blue Moon’s commitment to innovation and elevates the non-alcoholic beer category with creativity and authenticity.
Creative Direction
Mandy Pattinson
Bianca Bertonlini
Art Direction + Design
Allyssa Ellis