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Dunkin’ “Big Pumpkin Energy” Campaign
Embodying the essence of autumn, the "Big Pumpkin Energy" campaign for Dunkin’ channels the vibrant spirit of the season. From concept development to production and a macro product photoshoot, every detail celebrates fall’s favorite flavors. The campaign also introduces the exclusive Dunkin’ Iced logo—an innovative evolution of the brand identity, adding a refreshing twist to the iconic look.Ignite your autumn aspirations with "Big Pumpkin Energy," our dynamic Dunkin' brand campaign. From concept to production, along with a macro product photoshoot, we showcase the spirit of the season. Plus, check out our exclusive Dunkin' Iced logo, an evolution to the brand identity.
Creative Direction
Jeni Brendemuehl
Kristy Rybarski
Art Direction + Design
Allyssa Ellis
Alex McDaris
Copy
Krystle Smothers